NAPRCA.ORG        North Alabama Chapter

                                      Public Relation Council of Alabama

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Professional Development Workshop on Sponsorships

Advertising and media strategies expert Lance McKinney promises you'll learn a lot of useful stuff in this session about how to get the most out of corporate sponsorships on Wednesday, May 21.  

If you are a sponsor, it's things like how to...

  • Evaluate proposals so you stop wasting your time and money

  • Become more proactive in seeking the right sponsorship opportunity

  • Negotiating the meaningful benefits you need from the start

If you are a sponsorship seeker, then it's ...

  • Knowing the trends that drive many sponsors' decisions

  • Tips for structuring, negotiating, and managing a sponsorship proposal

  • Incorporating elements that provide value and open the money box

The session is 11:45 - 3p.  The cost is $35 for members, $45 for nonmembers, and $35 for students -- and it includes lunch!

Really, can you afford NOT to be at this workshop?  Make your plans now.  

To reserve your spot, contact Cindy Wester at 536-0745 ext. 113 or cindy.wester@uwhsv.org.

IMPORTANT: You can just register for the May lunch meeting  and here a small part of what Dr. McKinney has to say -- but registering for the usual meeting does NOT automatically register you for the workshop to follow. 

 

 

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Web Watch

Articles for PR Professional Development

Can We Recession-Proof PR? First Person PR, May 1, 2008

 

Click Me, Baby...One More Time, MediaPost, April 28, 2008

 

U.S. Teens Compose Constantly Online, eMarketer, 

April 25, 2008

 

New Media, New Influencers and the Implications for PR, New Communications Review, April 24, 2008

 

Think Reputation, Instead of Brand, Marketing Profs Daily Fix, April 14, 2008

 

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