Marketing to the Hispanic Consumer is Topic For June 17 Meeting
The Tennessee Valley has a rapidly growing Hispanic community. Do we as public relations professional understand the nuances of reaching this audience?
Next month, the North Alabama chapter has two great speakers: Robb Conner, Marketing and Sales Manager for the Southeast Division of Burger King Corporation, and Gloria Devoto, an Field Account Supervisor with Tapestry Partners, Burger King’s Hispanic agency of record. Together, they will outline Burger King’s relationship with the Hispanic consumer on national and international levels. They’ll also talk about how they identified the need for a targeted effort in North Alabama and how its working.
You can register your seat and lunch now.
Economic Stimulus PR
by Guest Columnist, Marianne Higgins, APR
Stressed economic times are putting a strain on most professions and public relations is no exception. However, public relations can be at its strongest in the darkest of days if practitioners follow the core principles we know and use every day. A consistent effective and properly funded public relations program may be the best economic stimulus package an organization can get in today’s market.
Read more
North Alabama Earns First Place for Programs
PRCA announced “Sharon Heflin Chapter of the Year” awards at Friday’s State Luncheon. Under the new guidelines, each chapter submits separate entries for various categories of chapter work and first, second and third place awards are given in each category. All the entry tallies together are then used to name the Chapter of the Year.
Our Chapter took first place in the Programs category. Planning and booking speakers for monthly meetings represents one of the most important ways a Chapter provides value. We are honored.
